this post was submitted on 11 Jun 2023
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Reddit announced new ad features on Friday (www.redditinc.com)
submitted 1 year ago by KilgoreTrout@beehaw.org to c/reddit@lemmy.ml
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“We’ve known for over a decade that people come to Reddit to talk about the products they love – take r/BuyItForLife for example, a community of over 1.5 million redditors who have been sharing recommendations and advice about their lifelong, must-have purchases since 2011. These updates will uplevel the search-and-discover experience for both brands and our users by tapping into our differentiated value as a hub for actionable conversation”

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[–] ImplyingImplications@lemmy.ca 54 points 1 year ago (2 children)

It's common for people to search Reddit for advice before making a purchase. The reason why people did that, myself included, was because brands everyone liked would naturally make it to the top of the list because they had a lot of loyal customers.

It seems that now Reddit is going to be selling the top spots in those subs to the highest bidder, completely destroying the reason why people were searching there to begin with. Google and Amazon have done similar things. Google's top search results are all ads. Amazon's top search results are all ads. Soon, Reddit will also have it's front page entirely made up of sponsored content sold to the highest bidder and the enshittification will be completed.

[–] cablepick@lemmy.cablepick.net 17 points 1 year ago

It’s digg v4 all over again.

[–] Debs@lemmy.ml 2 points 1 year ago

You do a search for information and what you get is a company's business model.