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Improving online advertising through product and infrastructure | The Mozilla Blog (blog.mozilla.org)

submitted 1 month ago by tux0r@feddit.org to c/technology@lemmy.world

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our expanded focus on online advertising won’t be embraced by everyone in our community

you don't say

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[–] capt_kafei@lemmy.ca 13 points 1 month ago (14 children)

I'm honestly not against this. I know a lot of people will be furious with Mozilla about doing anything related to advertising, but as the article says:

And, for the foreseeable future at least, advertising is a key commercial engine of the internet, and the most efficient way to ensure the majority of content remains free and accessible to as many people as possible.

We may dislike ads, but the vast majority of internet users are not going to engage with content that requires you to pay up front. Creators and journalists need money to survive, and currently, ad-supported viewing is necessary for that to happen.

Instead of just hoping that advertising somehow goes away, I'm glad that Mozilla is working on ways for ads to exist without mass individual user tracking. I wish it wasn't necessary, but wishing won't change the world.

[–] Soapbox1858@lemm.ee 3 points 1 month ago (1 children)

I don't mind simple static ads on websites as a way to keep them free to use. The reason I use an ad blocker is because websites use ads that flash, play video/audio, and dynamically resize causing the text you are trying to read to jump around and change, making the site unusable. Even with an adblocker, sometimes the only way to use those sites is with reader mode. I disable the adblocker on sites that display reasonable, mostly static advertising. People putting in the work to make the content deserve to eat.

[–] LunchMoneyThief@links.hackliberty.org 2 points 1 month ago (1 children)

The sane way is to allow all sites only to load the main HTML document. Sites that get return visits and have earned some trust get to have their CSS loaded.

You will never see another advertisement "jump around" again

I use uMatrix btw

[–] threeganzi@sh.itjust.works 1 points 1 month ago

So you browse the web without css? Now that’s old school!

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