TechTakes

while looking for that I also found these gems (from here):

He wanted it to cost $20 and be controlled entirely by voice. Its brains would live in the cloud, exploiting the company’s Web Services offerings and allowing Amazon to constantly improve it without requiring owners to upgrade their hardware

oh yes tell me again how shitty-and-corp-flavour lcars with extreme reaction latency because of a dc roundtrip is something everyone would want just because it's $20

Over the next few months, Hart hired a small group from inside and outside the company. Like his boss, he was obsessed with secrecy. He sent out vague emails to prospective hires with the subject line “Join my mission” and asked interview questions like “How would you design a Kindle for the blind?” He declined to specify what product candidates would be working on. One interviewee recalls guessing that it was Amazon’s widely rumored smartphone and says that Hart replied, “There’s another team building a phone. But this is way more interesting.”

"way more interesting" brings to mind that quote regarding "technical sweetness"..