this post was submitted on 18 Jul 2023
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If you find the Linus tech tips video on Linus's investment in the company, you might see why. Very interesting!
I thought it was insane that they take apart a fully built laptop to sell the diy version.
It's way more work for Framework, but they charge less for the diy model.
I wonder if user comfort with modifying internals on the diy model creates more sales in the long run, because customers can visualize what they'd be doing when installing an upgrade.
That definitely seemed the like the most jank part of their production line. You'd hope they come up with a fix for that. I wouldn't be surprised if a significant portion of their sales are DIY, so getting that right has to be pretty important.
DIY or not they still need to test the laptop fully assembled before shipping so I don't see a way around that.