this post was submitted on 11 Jul 2023
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Buy it for life: Durable, Quality, Practical
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Life time warranties do contribute significantly to a buy it for life decision. Lets take automotive tools. I use mainly Gedore tools to maintain my vehicles. A few years ago I found a clapped out, worn, ratchet in a second hand toolbox I bought. Took it to my local dealer to find out about replacing the mechanism and they outright replaced the ratchet with a brand new one. At no cost to me and I was not even the first owner.
My own set Gedore of sockets and spanners are still in perfect condition after 20+ years of use. Yes I paid double store brand prices back in the late 90s for them, but I am sure they will be heirloom tools one day.
It really depends on what you are buying, but lifetime warranties does contribute to the decision.
I work in the clothing space and most people are moving away from them because there's been a sudden very sharp uptick in abuse. We had a product that we made for a major retailer that have a lifetime guarantee against defects in workmanship. Certainly, there were always some consumers who'd legitimately wear it out and ask for a replacement every 5 years, but the number that would actually follow through was comparatively small.
However, the returns skyrocketed a few years ago and we actually went to the trouble of having all the product collected and shipped back to us so we could analyze it.
I don't really understand the shift, but it really feels like a few shitty people ruining a good thing for everyone else.
Probably the hug of death is more due to most other clothing businesses not doing the lifetime guarantee than customers abusing. I see no motivation for buying at one place and taking it to another if both offer the same guarantees.
I don't think the other returned products were lifetime guaranteed. Look like they found a worn out piece from their closet and returned it to the retailer claiming it was an older version of the product they were trying to replace it with - maybe they genuinely believed that but it seemed more deliberate