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EFF Says Mozilla's PPA is better than Google's Solution (www.fastcompany.com)

submitted 2 months ago* (last edited 2 months ago) by astro_ray@lemdro.id to c/firefox@lemmy.ml

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Mozilla’s system only measures the success rate of ads—it doesn’t help companies target those ads—and it’s less susceptible to abuse, EFF’s Lena Cohen told @FastCompany@flipboard.com. “It’s much more privacy-preserving than Google’s version of the same feature.”

https://mastodon.social/@eff/112922761259324925

Privacy experts say the new toggle is mostly harmless, but Firefox users saw it as a betrayal.

“They made this technology for advertisers, specifically,” says Jonah Aragon, founder of the Privacy Guides website. “There’s no direct benefit to the user in creating this. It’s software that only serves a party other than the user.”

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[–] jet@hackertalks.com 4 points 2 months ago (6 children)

I think a reasonable person would say better ad-tracking does not provide a direct benefit to a user.

The argument is that better ad-tracking means that companies such as mozilla can make money from advertisements while providing "better" privacy then the cookies/fingerprinting everywhere model.

That is a indirect benefit for the user. If they don't use the new ad-tracking how does their experience change? Not at all. So any benefits are down the line.

[–] sabreW4K3@lazysoci.al -1 points 2 months ago (5 children)

I think a reasonable person would say better ad-tracking does not provide a direct benefit to a user.

That's not a reasonable person. That's an ignorant conspiracy theorist whose reality is grounded in delusion because right now advertisers take what they want and what they can get and the average user is depending on the browser to pay whack-a-mole with the invasive privacy tech they build and it's not sustainable.

The argument is that better ad-tracking means that companies such as mozilla can make money from advertisements while providing "better" privacy then the cookies/fingerprinting everywhere model.

There has never been a suggestion that Mozilla is planning to monetize PPA for themselves.

That is a indirect benefit for the user. If they don't use the new ad-tracking how does their experience change? Not at all. So any benefits are down the line.

The benefit is that it's better than what we have now.

[–] BearOfaTime@lemm.ee 2 points 2 months ago* (last edited 2 months ago) (1 children)

Ah, yes, ad-hom people you disagree with, that's always a compelling argument.

Maybe you should learn how much we're actively tracked today before making your claims.

I highly recommend "Taking Control of Your Personal Data" by prof. Jennifer Golbeck, published by The Teaching Company, ISBN:978-1629978390, likely available at your local library as a DVD or streaming.

[–] sabreW4K3@lazysoci.al 0 points 2 months ago

A lovely bit of tu quoque in the afternoon! 🤤

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