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Because their methodology is nothing but buzzwords:
Despite apparently having “rigorously defined criteria”, they don’t actually say what they are.
They literally publish their methodology and scoring system.
https://mediabiasfactcheck.com/methodology/
So they do say exactly what their criteria is, and how it is scored. None of that is buzz words, it’s just a summary that fit in a few sentences. You can look at the full methodology if you want more than just that small bullet description.
I’m not saying that you have to agree with their scoring, or that it is necessarily accurate. I just think if you’re going to critique a thing, you should at least know what you’re critiquing.
Oh look. You copied my link!
Sorry. No they don’t.
That’s not “rigorously defined”. It’s a bunch of weasel words and vagaries.
For example. In “factual reporting”, to get a “very high” score:
What does “consistently factual” mean? What qualifies as “a credible source”? What does “prompt” mean?
Those are all nice sounding words, but they don’t really tell you anything. Prompt could be anything from seconds to weeks. (And let’s be honest, probably varies from researcher to researcher.)
Oh they go into more detail….
A questionable source, for example:
Who defines their extreme bias? What is propaganda?
Voice of America is literally a government ran propaganda service yet they assign it high factual, least-biased and high credibility.
Sorry, but their methodology isn’t a methodology, and the only thing that’s inherently reproducible is their fact check rating. Everything else relies on what their subjective analysis.
Consistently factual is exactly that. Both of those words mean actual things. And they go on to say that they can’t fail fact checks. And prompt corrections likely means that as a story develops, that if there were incorrect things reported, they are corrected as soon as the new information is available.
As for who defines extreme bias, it’s literally them. That is what they are saying they are doing. And they spell out what their left vs right criteria are. And how they judge it. Of course this is subjective. There isn’t really a way to judge the political spectrum without subjectivity. They do include examples in their reports about what biased language, sources, or reporting they found. Which allows you to easily judge whether you agree with it.
As for VOA, they say in the ownership portion that it is funded by the US government and that some view it as a propaganda source. They also discuss the history and purpose of it being founded. And then continue on with the factual accuracy and language analysis. You may not agree with it, but it is following their own methodology, and fully explained in the report.
Again, there isn’t anything saying you have to agree with them. It is a subjective rating. I’m not sure how much more transparent they can be though. They have spelled out how they grade, and each report provides explanations and examples that allow you to make your own judgments. Or a starting point for your own research.
If you can define a completely objective methodology to judge political bias on whatever spectrum you choose, then please do. It’s inherently subjective. And there isn’t really a way around that.
So what constitutes "consistently factual", then? if the 'consistently factual' means 'always factual', then the explanation of allowing 'prompt corrections' is unnecessary. A "correction" is different than an "update", after all. so what rate of error is "rigorously" defined here?
Further, how do they deal with (the vast majority) of fact checkers, using qualified language like "mostly factual" or "misleading" or "out of context". or "distorted"?
"likely..." They don't say that. I wonder why they don't just say that?
You're assuming that's what "prompt" means, but that's... an assumption. as I said, it could be anything from seconds to weeks. I assume- i don't know, lets just be honest here- that their language is intentional. which means it's probably not that.
Seems like it would be a super easy thing to actually define. Like. 'Consistently Factual' could be "No more than X percentage of articles requiring corrections or otherwise failing a 3rd party fact check".
So glad we agree on that.
Compare, VOA's to Al Jazeera's. Which, Al Jazeera is Qatar-owned. even so, It's widely considered a reliable news source; where as, VOA was literally forbidden from being served within the US borders precisely because it was propaganda, until 2013- when it decided to open up drops to the internet specifically to "counter" Al Qaeda messaging. (aka. propaganda.)
VOA:
it should be noted that A), its so nice to know that their journalists are held to a standard. (I'm sure Al Jazeera journalists aren't...) and b) that there's a survey saying 84% of people that actually look at VOA is reliable. A survey conducted by... their board of governors... and the linked source is the appropriations PDF...
Compared to Al Jazeera:
now, I'm not saying Al Jazeera isn't Qatari propaganda, it more or less is. but you see the the totally different tone here?
Now lets move onto the bias/analysis section. VOA:
Emphasis mine (also the italics just to make the headlines clear.) Now the emphasised bits is straight up bullshit. it's government funded. It's entire purpose- even today- is to disseminate pro-US propaganda everywhere outside the US. it's forbiden from radio broadcasts that might reach US soil, and it's only allowed to drop things on the interent because of a special provision specifically to counter messaging by terrorists.
Factual or not, it's a propaganda outlet.
Al Jazeera:
now, VOA's review is easily seen as pure spin. MBFC goes out of their way to assauge any doubt what so ever that they're factual and not biased. nop. no sir. Now, it would be fair to say that because they literally define bias using the US discourse as the meter stick... that there is no bias. Sort of chicken and the egg, right? any how... there's no mention of Al Jazeera's code of ethics... and the cited failed fact checks? date to 2018, one of which falls outside the 5 year window since it was last updated- the fact check was published august of 2018, when it was updated in October of 2023. Pedantic, I know, but the 5 year window is their rule.
all it takes is a five minute scroll through VOA to see that they have the same misleading bias towards the US/US government as Al Jazeera has towards Qatar.
VOA's was last updated in... Nov 2022.
you don't need to define something that's not subjective, exactly. But they need to explain what the methodology is. they're looking for loaded words? then we need examples of what are loaded words that they're looking for. that shouldn't be too hard. it doesn't even need to be exhaustive. just exhaustive enough.
Putting it on the individual articles makes it arbitrary. ask yourself... is "deadly" a loaded word? Or is it qualitative leading to understand that people actually died from the "deadly attack" rather than were just sent to the hospital in "an attack". or that people died in a wildfire, hurricane or something else. Nobody can check every article to get a sense for their own criteria, and what they posted as a methodology is far from sufficient to the task of repeating their process. Ideally, I should be able to take their methodology article, follow it more or less step by step, and produce at least similar results. Can't come even close.
With your own reply you show that they have given you most of the information needed to make your own assessment. Like I’ve said other places in this thread, you don’t have to agree with them. I have never claimed they are correct. I’m saying that they provide information about how they arrived at their conclusion, you can assess that information and decide whether you agree.
It still stands that it is at least a reasonable place to look to gather basic information about a media source. And provides you with a solid starting point to research and make an assessment about a news source.
I agree that using the US political spectrum pretty significantly skews things since US politics is almost all center to right if you compare it to the wider spectrum globally. But since they gave their information, and what spectrum they are using it makes it pretty simple to get a baseline for most media outlets at a glance if it’s not one I’m familiar with.
And with the number of outright insane news sources people like to share, it’s useful to have a way to get at least a decent snapshot of what to expect.