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NCSoft president: "The games industry's evolution towards acceptance and diversity is ongoing"
(www.gamesindustry.biz)
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Sure, it is largely the fanbase, however I also think that the game industry seems to sometimes do somewhat of a "woke-washing", meaning opically supporting the LGBTQIA movement because of financial, shitstorm-prevention or other reasons than just wanting to create more diverse and inclusive games.
For instance I like Hogwarts Legacy, but it also takes place in the Victorian era, and it seems to project the modern tolerant society ideals onto the wizarding world of that time.
Depicting the society as inclusive and diverse is somewhat history revisionist. If you play as a non-binary or trans person at that time, then you should have to deal with prejudice and marginalization, otherwise it is just "woke-wash" the history.
So, IMO there are some cases, especially in historic (fantasy) games, where injecting modern ideals and standards might not fit or needs to be better addressed, than just let it be cosmetic.
They shouldn't do a halfhearted job.