this post was submitted on 21 Jul 2024
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[–] flowerysong@awful.systems 12 points 5 months ago (5 children)

Whatever shambling corpse of Toys "R" Us still exists has released "the first OpenAI SORA generated brand commercial."

still frame from the commercial of a child who looks slightly melted

It looks absolutely dire, particularly in motion, but posters are still falling over themselves to call it "cool" and "exciting" or claim that people "might not notice" that it's complete and utter arse. Twitter screenshot of a user admitting that it's a bad ad but claiming that people might not notice it's computer generated

[–] blakestacey@awful.systems 15 points 5 months ago (2 children)

That picture... Harry Potter and the Hole of Ketamine.

[–] swlabr@awful.systems 7 points 5 months ago (1 children)
[–] V0ldek@awful.systems 9 points 5 months ago

Oh my fucking god I know that video

this is the entire pitch of genAI, this is beat for beat a perfect analysis 4 years before all of this bullshit actually happened

[–] BlueMonday1984@awful.systems 12 points 5 months ago (1 children)

"Positive is that if you didn't tell someone it was GenAI, they might not notice!"

Nah, they'd be able to immediately tell from just how fucking garbage it is

[–] flowerysong@awful.systems 11 points 5 months ago (1 children)

It makes me wonder if these people have ever seen a moving picture before, because being caught up in the slack-jawed astonishment of a novel experience seems the only plausible explanation for thinking this looks good.

[–] V0ldek@awful.systems 12 points 5 months ago

Has someone tried generating a train running at the camera and seeing if one of the AI bros dies of a heart attack?

[–] froztbyte@awful.systems 11 points 5 months ago (1 children)

I see Sora still hasn't cracked the nut of having longer output windows. or at producing things that aren't deathly boring.

and what the fuck is up with that music? it sounds like a medical commercial selling hope

[–] Amoeba_Girl@awful.systems 10 points 5 months ago* (last edited 5 months ago)

AI or not this is an incredibly depressing advert, what the fuck. They went for whimsy and produced an elegy.

[–] veganes_hack@feddit.org 9 points 5 months ago* (last edited 5 months ago) (2 children)

the thing is, people are again taking this as direct output of the regurgitating machine. i wouldn't be at all surprised if there was a ton of editing going on to fix all of the most glaring issues, just like when sora was first announced.

[–] Amoeba_Girl@awful.systems 9 points 5 months ago

Yes you can very clearly see what they've added in, there's tons of matte stuff going on and cliparts of floating toys and whatever

[–] ShakingMyHead@awful.systems 7 points 5 months ago

If you look at the bottom right that's exactly the case. They didn't just type a prompt in SORA and call it a day.