Sinabro, which will bring a menu of Korean appetizers, sides and noodle dishes, is slated to open inside the Landmark Building at 316 N. Milwaukee St. The space, which was most recently home to Fool’s Errand and Fauntleroy, has been empty since July of 2022.
Behind the concept is Han Kim, an aspiring restaurateur who grew up working in his parents’ restaurants in Rhode Island. For a few years, he stepped away from the family business to attend business school and pursue a career in technology. But two years ago, he says, he decided to join his family here in Milwaukee.
His parents, Hae Jeong Kim and Jongsoo Kim, founded Kanpai Izakaya in 2016, and his family owns Char’d, the modern Korean restaurant in the Third Ward and Maru Korean Bistro on Prospect Avenue. His father is a co-owner and investor in Sinabro.
Kim, who is currently operating Char’d alongside his sister, Minjee Kim, says the concept for Sinabro was inspired by the gaps in the food scene that he noted when moved from the East Coast to Milwaukee.
“One of the first things that I noticed is that there really aren’t any great Korean noodle options here,” Kim notes. “Milwaukee is this great city, and I feel like Downtown is growing and heading in a great direction. But there’s also so much opportunity.”