Screw the movie theatres anyway.. Here in Australia, there are two big ones (Hoyts and Village), and both screw patrons by doing things like charging patrons extra money for booking online.
In fact, they ruined every joke in the simpsons movie for me (except one) by allowing ads to use clips from the movie. By 45mins of ads, every joke was ruined.
I really wish the big theatres here would f off, and get replaced entirely by small ones. I don't pay for 40mins of sh***y coca cola ads.
I no longer go at all. It's not a good experience, and its not even a good place to take a date