Mildly Interesting

Quite succesful in the Netherlands.

In 2003, after discovering that the majority of chocolate produced at the time had links to human exploitation, Dutch television producer and journalist Teun van de Keuken began producing programs about the horrors of the commercial cocoa industry on his show Keuringsdienst van Waarde. Furthermore, he submitted a request to be prosecuted for knowingly purchasing an illegally manufactured product, which prosecutors declined to do.

After three years of unsuccessful attempts to change the industry through investigative efforts, Van de Keuken decided to start producing chocolate bars himself. The brand was called "Tony's Chocolonely" with "Tony" (= Teun) and "Chocolonely" in reference to Teun van de Keuken feeling as if he was the only person in the industry who was interested in eradicating slavery. Van de Keuken sold 20,000 bars in two days.

https://en.wikipedia.org/wiki/Tony%27s_Chocolonely https://en.wikipedia.org/wiki/Teun_van_de_Keuken

Thanks for the advertisement?

Funny that they made their brand the biggest piece of all in the representation.

Some info, that's interesting and helps balance this blatant advertisement. Tony's was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that's part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn't. He started out Tony's Chocolonely to attempt to change the chocolate industry. He's not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they've lost sight of the aim: slave-free chocolate.

Around $5 and good chocolate

If they paid the farmers more they could just make regular shaped chocolate

Damn that's just an ad. There is no escape

This is my favorite brand of chocolate rn

The irregular pieces make it much easier to eat. You make a conscious decision how much you break off, instead of just getting another 4 squares.

Neato advertisement!

Products looks like shit.

It's also why I no longer buy it. It's a PITA to eat.

The billionaire chocolate bar would leave only the wrapping paper to the consumer.