this post was submitted on 14 Jul 2023
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This obsession with the length and weight of the film is such a bizarre marketing strategy.
Ya this feels really astroturfy. Are they bragging that the movie is really long?
I wouldn't call it astroturfy but its so weird to me. Like nobody is walking around being like "The new PS5 weighs 7.5 pounds and has 139 miles of copper in its motherboard!" repeatedly for weeks. (I made up the amount of copper, but the weight is correct.)
Wow only 7.5 pounds, I have to get one now.