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Supermarket coffee marketing is getting… intense (rblind.com)

submitted 5 months ago by MostlyBlindGamer@rblind.com to c/coffee@lemmy.world

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With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

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[–] Taniwha420@lemmy.world 14 points 5 months ago (23 children)

Yes. I noticed a decently reputable (but mega corp) bag of whole espresso beans... 50% robusta. I was surprised.

Everyone is right into burnt coffee for some reason too. I hear a lot of people talking about dark roasts and how they like "strong coffee".

[–] MostlyBlindGamer@rblind.com 1 points 5 months ago

There’s room for preference, I can enjoy a dark roast blend, but they seem to be really leaning into it these days.

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