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'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' (www.pcgamer.com)

submitted 6 months ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works

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[–] Delphia@lemmy.world 82 points 6 months ago (10 children)

Helldivers 2 had zero advertising that I saw and it slaps.

Cyberpunk might have actually delivered on its promises if they spent half of their advertising budget on the dev team instead of billboards.

[–] Ilflish@lemm.ee 2 points 6 months ago

It was showcased in Sony State of Plays (what felt like) most of last year but it didn't really wow anyone from them other then existing Helldivers fans. Even if a game is what people want, someone has to play it first to spread the word. Among Us is a great example of that.

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