Canada

Websites that are funded through ad's are not going to want you using an ad-blocker. And frankly, if you are not a paying customer, but taking up space - the business typically has right to have you removed. In physical stores it's obvious but, the online space is not much different.

What I would love to see is some sort of initiative where users can pay like 10-20$ a month, and say 90% of that divided between the websites they view based on engagement metrics on those websites. You could have some modifiers based on the type of website as well - obviously reading news has limited ways of verifying engagement, but we know that there is a high amount of time used per article. Overall this would result in less trackers being needed, websites could feasibly decouple from the ad-driven model entirely, and that might be the best outcome.

With the proposed model - yes, some companies are still going to hard paywall, some might have limited content available to this model and have a 1-5$ a month subscription on top for premium access, and other companies might stay exactly as they are - say like Wikipedia - but be less strained for donations.

This type of arrangement could feasibly end the need for ad's entirely. Though you could conceivably have an Ad-supported tier as well, whereby if the user is not subscribed to the service they get ads, and if they are they don't.

The real key to making the proposition as mentioned above work, is to require the payout method to be agreed to be a replacement to seeking ad-revenue for it's subscribed members. Overall it's likely (using quick napkin math) that this would provide more revenue per user anyways. It may also devalue web based advertising so hard that it absolutely kills it - and that would mean Content is king. We could end up in a realm where the likes of Youtube don't block content because some advertiser doesn't like certain topics. And as more news is consumed online, it may be able to kill the stranglehold the pharma industry has over the news media industry.