alt-text: Woman ordering food (photo): “I would like to buy a hamburger for the same price that it was 2 hours ago.”
Cashier (sketched): “Sir, this is a Wendy's”
this post was submitted on 28 Feb 2024
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I mean, I don’t think the entire concept is flawed. I want to wait and see what it actually means - especially if it’s cheaper to grab food outside of surge hours.
I understand it likely won’t be, but I won’t damn them until we have more information.
you really don't understand how corporations work, do you.
It’s not impossible.
It’s not probable, but why not wait to damn them?
Even if it started out that way, where "surge" pricing is current pricing and "off-surge" pricing is cheaper, leading to consumers paying less overall, it won't stay that way. It would only be that way to prime consumers mentally to accept that dynamic pricing. After which they'll slowly increase prices, 10 cents or whatever every month. Soon enough it'll cost more and the corporation can brag about how it increased profits again this quarter. Remember publicly traded companies are legally obligated to maximize profit - the only time they aren't doing so is when they're burning money to prime consumers to accept bullshit or building a captive base, in order to eventually maximize profits.