this post was submitted on 17 Jan 2024
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Anything with a price tag is that, tho, unless you're either content to not make a profit or you don't mind gouging people.
Not in the rare cases when the company is owned by someone who cares about the product, who resists investor pressures. To some extent Larian, Valve and Nintendo manage it so far.
Decline through endless profit chasing only seems inevitable because profiteering investors are so thoroughly present in nearly every company.
Even when you care about a product, at the end of the day you still have to put a price tag on it, and you'll still have to give fair shares to all the people who worked on it, while saving up as much as you can to invest in more well cared products... without making it so expensive that not enough customers will buy it.
Caring about the product, investing on it and producing something that is actually good and that people place in high value (so they are willing to pay more for it) is not incompatible with maximizing profit. In fact, I wouldn't be surprised if Larian is profitting quite a bit from all the good publicity (imho, well deserved) they are getting for not having gone down the road of predatory monetization tactics.
Probably they would not have been as successful if they had. So I'd argue they are maximizing profits in the best way an independent game studio can.
Choosing to not participate in Subscription services at the moment is likely also in their best interest, profit-wise. Particularly at this point and with this momentum they are having.
Caring about the product is not incompatible with making profit, but it is incompatible with maximizing profit, because then your design priorities must shift to emphasize functionality and entertainment to cutting costs and expanding monetization opportunities.
It's easy to see in gacha games. Even the best of them have to have to obstruct fun to make money, from the way they limit gameplay options so that people will gamble for them to the way that they gate progression behind repetitive daily grind so that people will keep coming back out of habit and FOMO.
Even beyond the monetization itself, great games require a willingness to take time experimenting and polishing, time which would seem like wasted wages to more money oriented companies. Sometimes it pays off, like Larian, but sometimes it doesn't, like the old Clover Studio.
I'm not convinced that the gacha model works for every demographic. And even if it did, I'm sure it's much harder to be successful selling that kind of crap as an independent studio with no prior experience doing that. Maybe exploiting the D&D / Forgotten Realms franchise would have helped.. but after the OGL fiasco (which is a good example of how profit was affected negatively when D&D fans cancelled their D&D Beyond subscriptions on the wake of new plans for monetization by WOTC) I'm not really convinced the game would have made as much money as they can with this different focus.
Reputation also affects profits. And long term, I'm convinced Larian approach will prove to be more profitable than it would have been had they chosen to enter the wide and unforgiving world of competing RPG gacha games by introducing "yet another one" in a market that is increasingly tight, and with a public that is getting more and more tired of it.
Yeah, Diablo Immortal / 4 or probably even Fallout 76 made money with those tactics... but I don't believe those profits are gonna last that long, or reach an overall total as high as could have been when you think long term. They have managed to get a lot of people to stop caring about those franchises, so I'd argue they are actually burning down their golden goose just for a short big burst of cash, instead of actually maximizing the profit they could have made from the goose had they been taking care of it while steadily producing golden eggs people actually wanna buy...