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Audi brand will not be part of new Sauber F1 identity from 2024 (www.autosport.com)

submitted 11 months ago by bhmnscmm@lemmy.world to c/formula1@lemmy.world

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Sauber says that Audi will have no presence on its rebranded Formula 1 car next year, but insists there is no watering down of its works plans for 2026.

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[–] zav_@mastodon.social 7 points 11 months ago (4 children)

@bhmnscmm A bit confusing tbh

[–] bhmnscmm@lemmy.world 20 points 11 months ago (3 children)

"Commercially speaking, it is important to have a big bang in 2026, not to dilute the Audi involvement with the team. So, we will continue as Sauber, based on the heritage of the group."

I guess that's a...reason. Reading between the lines it seems like Audi doesn't want their name on a backmarker, or, there is some hesitation on their F1 commitment.

[–] zav_@mastodon.social 4 points 11 months ago

@bhmnscmm Ahh I missed that they will just continue as "Sauber" as opposed to "Alfa Romeo"

Makes more senste now

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