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this post was submitted on 21 Jun 2023
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Reddit Migration
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It's crazy how reddit's run like it's a 1-2 year old startup still trying to figure out how guidelines, communication, consistent rule enforcement, etc. work.
It's becoming more and more apparent the site's success was despite the company running it, not because of it.
I think its going to end up a successful move for them.
They built a platform. The users built the site over the years with minimal interaction from reddit.
They now have a platform, millions of users, and full control of what they want on that platform.
The writing has been on the wall for a while now, they want the traffic but don't want the problems that come with mostly community driven content.
All the profile redesigns, ability to "follow" users, profile pics, awards, all that has been an indication of the direction over the last few years. The last few steps was to kick out the problem users and be left with those who don't really give a shit and just want to see memes on their phone while they take a shit. The people who hear about reddit and just grab the official app from the store. The people who don't care about APIs and protests and modding or accessibility tools. Just eyeballs to look at their ads.
Those people will stay. It doesn't matter if 25% of the community leaves, because the natural growth in the next few months from the eyeballs will claw it back over time.
Once they have an obedient user base who are strictly bound to what reddit want them to see, think TikTok or facebook users, that's when they will see off. And it will pay off handsomely.
But, you see, the biggest problem here is: these generic users do not post anything. They may repost from Instagram or Tik Tok, or whatever, but if the power users, the ones responsible for the good content that the casual access leaves, it's just a matter of months for it to die for good.
And the mods are the ones that fight the phishing scams, disinformation bots, t-shirt spammers, etc. If reddit were capable of automating those away, they wouldn't still be so prevalent.
I straight up don't believe reddit staff is as technically competent as those at Meta/IG or TikTok. They can't pull it off without a volunteer army filling in the capabilities gap.