looks like rendering adblockers extensions obsolete with manifest-v3 was not enough so now they try to implement DRM into the browser giving the ability to any website to refuse traffic to you if you don't run a complaint browser ( cough...firefox )
here is an article in hacker news since i'm sure they can explain this to you better than i.
and also some github docs
There is already a manifest v3 compatible version of ublock origin so can someone explain to me how it gonna end ad blockers?
uBlock Origin is already less effective when running in Chrome than in Firefox. For example, it can't detect CNAME cloaking on Chrome, while it can do that in Firefox. When Chrome finally enforce manifest V3, uBlock Origin will be even more neutered in chrome due to limited number of blocking rules.
That's a pretty interesting thing to know! Thanks