Electric Vehicles

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Ford writes off $1.9bn as it cancels plans for all-electric large SUV in US (www.theguardian.com)

submitted 2 months ago by AmbiguousProps@lemmy.today to c/evs@lemmy.world

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Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.

The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.

Ford also said it would delay the successor to its F-150 Lightning electric pickup truck until 2027, after initially targeting a launch next year.

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[–] lemmylommy@lemmy.world 19 points 2 months ago (1 children)

Oh no, no profit within a year. That’s like forever in corporate land.

[–] granolabar@kbin.melroy.org 4 points 2 months ago

Somebody will need to be held accountable.