Honestly - using Sxmo on a PinePhone Pro is about as hard-core as you can go beyong building your own thing from scratch.
Ubuntu Touch on Pixel 3a, or Sailfish X on a supported device or a Librem 5 with PureOS even is a lot less geeky and more approachable thing.
Very much not. GNOME Shell Mobile was funded by the German Prototype Fund in 2022 IIRC, way later than Phosh was created (funded by Purism for their Librem 5). GNOME Shell Mobile will eventually be part of GNOME proper (meaning it's Mutter, and GNOME Shell, patched to work on small devices), currently it's a patch set on top of multiple GNOME components that's packaged in postmarketOS and the AUR (if you consider AUR stuff packaged).
Phosh was created on based on wlroots (which is also used in Sway and other wayland-native window managers) and GTK3, as a Mobile Shell. Ironically, this way was pursued because Purism developers where told by the GNOME Shell people that an adaptation of GNOME Shell for Mobile would not be feasible.
Both rely on designs created by (at least then) Purism-employed designer Tobias Bernard IIRC, and thus may seem quite similar despite being based on a different tech stack, and both are hosted on GNOME's Gitlab, using all the same apps.