But 2017 saw the biggest labour swing since 1945, which is way more than Blair managed. That's very electable.
Not sure how you can diminish the newspaper influence either, it's pretty well documented. If you talk to the average person they don't know the policies at all.
You realise someone always loses right? Losing an election doesn't make someone unelectable.
I can see you support Blair and as a result Starmers copycat act, but there's many times in the past where a left wing party has been in power in the UK and many countries where the left wing are in power now. You don't HAVE to be moving to the right to get in power.