With today's news that a licensed song is being removed in a future update of Alan Wake, I'm reminded that television shows have also been getting similar "updates" for a little while now. The staggered release schedule of television shows makes it the only medium off the top of my head that does anything similar. Pilot shows were generally unpolished products, often followed up by recasting or other major changes. Abrupt cancellations also could mean unfinished stories (no, I'm not still bitter about Stargate Universe).
Game development is an iterative process, so as soon as I first started seeing open beta testing come about as a part of digital distribution decades ago, I figured it was only a matter of time before profiteering got us to where we are now.
This is a dimension of the conversation I wish was talked about more. By linking strict norms to behavior in public, we're telling petite women of the age of majority that don't have curves that they can't ever be sexually attractive because it's extremely immoral and taboo. It's especially a problem for trans women who can't afford/don't want breast augmentation surgery or otherwise can't develop biological markers that we code as adult. Being told only pedophiles will be attracted to you is harmful to everyone involved.