Not a bambu owner (and unlikely to ever be one), but read up on that out of curiousity.
I guess they're offering self replacement as cost cutting measure, but wouldn't be surprised they'll stop doing that once their legal team fully understands the impact.
This problem is a fire hazard which is unlikely to be solved by replacing it with a same spec cable, so even if you can replace it yourself I probably wouldn't, just to make sure there's no arguing over liability if this thing catches fire. I'd assume they'll do a longer term fix with a more stable cable, possibly with added strain relief - though I also find doing a 230V heatbed a questionable design choice.