There are already corporate instances, like Trump’s Truth Social.
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Corporate instances would be a sign that this thing is gaining traction. Obviously there are downsides, but it would give a lot more credibility to the fediverse and get more people to give it a try. And someone has to pay the hosting costs anyway. Financing will increasingly become an issue as user numbers grow. The point where you can't just do this as a hobby project any more is going to come sooner rather than later.
The point where you can't just do this as a hobby project any more is going to come sooner rather than later.
Will it, though? I thought one of the big points of the fediverse is that you can host your own small instance, federate with other instances, and get the content you care about. It's certainly not easy enough for most people to do right now, but it seems like ernest and others are working on making it easier.