Nothing new here. Since the 50s and due to paranoid schizophrenic John Nash (A Beautiful Mind), economic models revolved around the premise of the game "Fuck You, Jack", in which every individual supposedly acts in all-consuming, myopic self-interest in exclusion to the needs of other individuals or the community in general. Basically that all humans are utterly selfish bastards deep in their dark, sinful hearts.
And yet... Every experiment conducted on the subject pointed to how the premise of "Fuck You, Jack" was deeply flawed, to the point of being outright wrong.
But the math! It was so elegant! John Nash! So most economists still deliberately chose to adopt this bullshit model for their essays. They even gave the paranoid schizophrenic a goddamned Nobel Prize.
EDIT: a word