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People who read marketing emails, where do you find the time to do so? And why? (aussie.zone)

submitted 1 year ago by trk@aussie.zone to c/asklemmy@lemmy.ml

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I assume there are people who read these things, otherwise companies wouldn't send me so many of them. I seem to get daily spam from literally any company I've ever interacted with in any way, and they are long boys full of text and pictures that Thunderbird helpfully hides from me but I presume are full of jagged brightly coloured stars saying "DEAL DEAL DEAL" or whatever.

Mostly I click delete on these emails faster than the email client can even load them, but every so often I peruse a few sentences of the trade specific items that give a headline that promises actually interesting information... but its always just more marketing guff disguised as a news story.

It's obviously making someone money to spam the world constantly, so I assume someone is reading these things and acting on them.

Who are you?
Why are you interacting with the spam and making it viable for companies to keep sending it?
What do you do that you have so much free time you can allocate some of it to consuming it?

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[–] hedgehog@ttrpg.network 3 points 1 year ago

I use single-purpose email addresses and so feel free to sign up for the mailing lists of things I’m specifically interested in. If I get an email from anyone else then that email address gets scrapped and I know I can’t trust that entity anymore.

If the emails I’m getting aren’t occasionally interesting to me, I unsub. But if an artist is making cool things and sharing them then those emails are worth reading. If a place I want to buy some stuff from is having a sale, that’s worth knowing (and if I might buy from there, I filter their emails so they aren’t in my inbox but are available and I can grab a coupon code from a recent email when I spontaneously decide to buy something). If new features are coming to a service I already use, then that kinda is “news” for me.