WASHINGTON, Sept 26 (Reuters) - The U.S. Federal Trade Commission filed a long-awaited antitrust lawsuit against Amazon.com (AMZN.O) on Tuesday, charging the online retailer with harming consumers through higher prices in the latest U.S. government legal action aimed at breaking Big Tech's dominance of the internet.
The lawsuit had been expected after years of complaints that Amazon.com and other tech giants abused their dominance of search, social media and online retailing to become gate keepers on the most lucrative aspects of the internet.
The lawsuit, which was joined by 17 state attorneys general, follows a four-year investigation and federal lawsuits filed against Alphabet's (GOOGL.O) Google and Meta Platforms' (META.O) Facebook.
"The FTC and its state partners say Amazon’s actions allow it to stop rivals and sellers from lowering prices, degrade quality for shoppers, overcharge sellers, stifle innovation, and prevent rivals from fairly competing against Amazon," the agency said in a statement.
The FTC said that it was asking the court to issue a permanent injunction ordering Amazon.com to stop its unlawful conduct. The lawsuit was filed in federal court in Seattle, where Amazon is based.
Amazon shares were down 3%.
Amazon said that the FTC lawsuit was wrongheaded and would hurt consumers by leading to higher prices and slower deliveries.
"The practices the FTC is challenging have helped to spur competition and innovation across the retail industry, and have produced greater selection, lower prices, and faster delivery speeds for Amazon customers and greater opportunity for the many businesses that sell in Amazon’s store," said David Zapolsky, Amazon's general counsel.
The FTC said that Amazon, founded in 1994 and worth more than $1 trillion, punished sellers that sought to offer prices that were lower than Amazon's by making it difficult for consumers to find the seller on Amazon's platform.
Other allegations include that Amazon gave preference to its own products on its platforms over competitors also on the platform. 'MONOPOLY POWER'
FTC Chair Lina Khan said that Amazon had used illegal tactics to fend off companies that would have risen to challenge its monopoly.
"Amazon is now exploiting that monopoly power to harm its customers, both the tens of millions of families that shop on Amazon's platform and the hundreds of thousands of sellers that use Amazon to reach them," she said.
Khan, while a law student, wrote about Amazon.com's dominance in online retailing for "The Yale Law Journal" and was on the staff of the House committee that wrote a report issued in 2020 that advocated reining in four tech giants: Amazon.com, Apple (AAPL.O), Google and Facebook.
Amazon's critics welcomed the lawsuit.
"No corporation has ever centralized this much power across so many crucial sectors. Left unchecked, Amazon’s power to dictate and control threatens the rule of law and our ability to maintain open, democratically governed markets," said Stacy Mitchell of the Institute for Local Self-Reliance which has pushed for the government to act against Amazon.
The need to take action against Big Tech has been one of the few ideas that Democrats and Republicans have agreed on. During the Trump administration which ended in 2021, the Justice Department and FTC opened probes into Google, Facebook, Apple and Amazon.
The Justice Department has sued Google twice - once under Republican Donald Trump regarding its search business and a second time on advertising technology since Democratic President Joe Biden took office. The FTC sued Facebook during the Trump administration and Biden's FTC has pressed forward with the lawsuit.
I go out of my way not to buy from Amazon. It's not some altruistic move - about 3 or 4 years ago I started noticing how little oversight Amazon was placing on the products listed, and you'd be lucky if anything (especially tech) was actually what you'd ordered and not some knockoff or used.
I think I've only bought one or two things from Amazon (other than digital books) in that time frame. I always look to buy directly from the vendor, if I can.
What concerns me is that I've started noticing more and more companies seem to only sell on Amazon. I see this as a mistake, as it hands over more control to one sales channel. I understand a new company doing this, but companies who are well established should maintain their own sales channel directly with their customers, even if they also sell on Amazon.
Recently I bought items from Wahl, Nike and Anker, directly from them. Wahl has products you can only get from their site. I always feel more comfortable just ordering directly from the company when I can, and I notice some companies seem to get that.
If I order directly from the company, I also get better support. I have an actual order number from the company, and correspondence/confirmation from the company. Special deals work better (the same deals on Amazon sometimes have hiccups).
Half the time I order directly from some manufacturer I get fucked my shitty support and zero return policies
And they only ever ship via UPS or some courier that fucks you with extra fees at the door and won't deliver if you're not there to receive it. Also they conveniently deliver only during regular working hours when people aren't home. Also they cost twice as much as Canada post. Also they'll simply return your item to the seller and keep the money you paid for shipping without even fucking delivering it because they "tried" to deliver it when you weren't home.
I will buy a company's product on Amazon instead of on their own site just so it can be shipped by Canada post and show up in the mailbox like a normal fucking parcel.
Canada still does a version of cash on delivery? Long live the USPS I guess.