this post was submitted on 24 Apr 2024
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Games

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[–] RightHandOfIkaros@lemmy.world 20 points 7 months ago (2 children)

Atari was Infogrames. Like, Infogrames bought Atari and immediately dissolved real Atari and changed its own name. I don't understand why they would do this?

[–] Kelly@lemmy.world 7 points 7 months ago* (last edited 7 months ago)

For something like shampoo having a company own multiple brands lets them dominate more real estate on the supermarket shelf.

For video game publishers I'm not sure that makes as much sense.

That said its hardly the craziest thing they've done

https://en.wikipedia.org/wiki/Atari_SA#History

[–] Kyrgizion@lemmy.world 6 points 7 months ago

Besides finacial reasons, brand names have worth. Infogrames had a decent reputation so ostensibly, it still does. That instills trust in consumers, or at least that's the theory.

[–] aeronmelon@lemmy.world 11 points 7 months ago (2 children)

TIL the logo is an armadillo.

[–] tigeruppercut@lemmy.zip 4 points 7 months ago

That's the only one I knew-- I'm not sure if I've played anything from them since Alone in the Dark, where the intro has the logo turn into the polyvector model

https://youtu.be/OJWrNIJMegg

[–] MossyFeathers@pawb.social 1 points 7 months ago (1 children)

Today I learned as well. I like the bottom left logo the most.

[–] Brunbrun6766@lemmy.world -1 points 7 months ago (1 children)

It looks like the armadillo the moment it gets ripped open by a car on the highway

[–] MossyFeathers@pawb.social 1 points 7 months ago

That's not why I like it, but sure.

[–] NigelFrobisher@aussie.zone 7 points 7 months ago

Atari itself is already an old brand that was bought up and slapped on a new company in this manner.

[–] Kyoyeou 4 points 7 months ago

JDG's career is safe and sound until his death, happy for the team!

[–] sirico@feddit.uk 2 points 7 months ago

Hopefully more on the nightdive side of retro refurbs

[–] LifeLikeLady@lemmy.world 1 points 7 months ago

They published Test drive 6 in the states. That's my fondest memory of them.