this post was submitted on 16 May 2024
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Technology
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I thought the Apple commercial was really clever. Squeezing all of the stuff into one device. I don’t really understand why people decided that it was about the death of creativity, there’s plenty of creative shit you can do on a tablet. And it’s not like the existence of the iPad precludes using instruments and paint.
Shit, 98% of what my wife does on her iPad is piano and vocal sheet music related.
I mean there's a large sentiment that goes back to antiquity that technology is here to crush the working/creative man. I think people felt it was too on the nose that a tech company worth trillions was making a commercial that reminds them of that so directly. especially in today's day and age where people feel like certain industries are on the cusp of being completely wiped out by LLMs and stuff.
Luddism definitely comes to mind.
It was just copied frame by frame from LG 16 years before.
https://youtu.be/NcUAQ2i5Tfo
The death of creativity is very apt considering they had no creativity making it, they just stole it and remade it.