Technology

59582 readers

4252 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

124

Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch (www.theverge.com)

submitted 6 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

48 comments fedilink hide all child comments

Direct link to video: https://video.twimg.com/ext_tw_video/1790799859899056132/pu/vid/avc1/1280x720/wisC0cfRP427swkT.mp4?tag=12

you are viewing a single comment's thread
view the rest of the comments

[–] autotldr@lemmings.world 2 points 6 months ago

This is the best summary I could come up with:

Samsung heard that Apple managed to upset a lot of people with the “Crush” ad revealed last week that smushed instruments, arcade games, and sculptures into a shiny new OLED-screened iPad Pro, and apparently just had to get into the conversation.

On one side, responses included creatives like Hugh Grant and anyone who spotted a slightly-too-on-the-nose representation of Big Tech’s steamroller approach to art, copyright, and the past, powered by the might of generative AI tools.

In response, the Samsung Mobile account on X posted this video with the hashtag “UnCrush,” which Ad Age reports was created by BBH USA and directed by Zen Pace.

No matter which side you’re on when it comes to the great iPad ad political divide, it’s a little fun to see Samsung trying to find a weak point in Apple’s armor again.

Samsung’s marketing department used to practically specialize in this stuff, which the company’s lawyers’ argued “drove Apple crazy,” but it seemed to run out of gas after deleting ads about iPhones dropping the in-box charging adapter.

More recent attempts, like a browser-based Galaxy test drive for iPhone owners, just haven’t had the same punch as mocking that distinctive notch.

The original article contains 275 words, the summary contains 197 words. Saved 28%. I'm a bot and I'm open source!