this post was submitted on 24 Apr 2024
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Atari relaunches Infogrames, immediately buys Totally Reliable Delivery Service. Infogrames has returned and is eager to acquire some franchises. (www.gamedeveloper.com)
submitted 7 months ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works
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[–] RightHandOfIkaros@lemmy.world 20 points 7 months ago (2 children)

Atari was Infogrames. Like, Infogrames bought Atari and immediately dissolved real Atari and changed its own name. I don't understand why they would do this?

[–] Kelly@lemmy.world 7 points 7 months ago* (last edited 7 months ago)

For something like shampoo having a company own multiple brands lets them dominate more real estate on the supermarket shelf.

For video game publishers I'm not sure that makes as much sense.

That said its hardly the craziest thing they've done

https://en.wikipedia.org/wiki/Atari_SA#History

[–] Kyrgizion@lemmy.world 6 points 7 months ago

Besides finacial reasons, brand names have worth. Infogrames had a decent reputation so ostensibly, it still does. That instills trust in consumers, or at least that's the theory.