this post was submitted on 19 Dec 2023
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New Study: At Least 15% of All Reddit Content is Corporate Trolls Trying to Manipulate Public Opinion (medium.com)
submitted 11 months ago by silverbax@lemmy.world to c/technology@lemmy.world
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[–] nicetriangle@kbin.social 16 points 11 months ago

It is incredibly cheap and easy to artificially bump a post to the top of a decent sized subreddit. I’ve seen it done before and the cost per impression/click puts most advertising to shame. And this was being done unsophisticatedly by some dude and a cheap bot. Now imagine what major corporations can do with all the resources to burn.