this post was submitted on 08 Dec 2023
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No Man's Sky studio Hello Games unveil Light No Fire, a fantasy survival game set on a single, huge planet (www.rockpapershotgun.com)
submitted 11 months ago by Blaze@discuss.tchncs.de to c/games@sh.itjust.works
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[–] bionicjoey@lemmy.ca 14 points 11 months ago (3 children)

I was curious if they'd be working with a publisher or going indie this time. The article didn't say. So I went straight to their website and their newsfeed hasn't been updated in like a year.

So I think it's safe to say they haven't gotten much better at PR 😂

[–] Assman@sh.itjust.works 10 points 11 months ago (1 children)

https://lightnofire.com/press

Hello Games is an independent video games developer based in Guildford, United Kingdom.

We are developers and publishers of Light No Fire, Joe Danger, The Last Campfire and No Man’s Sky.

[–] Squizzy@lemmy.world 1 points 11 months ago

I love Joe Danger and I want to play it without a subscription on a modern console 😞

[–] HarkMahlberg@kbin.social 8 points 11 months ago

"Whatever you do, don't let Sean go on Colbert again!"

[–] verysoft@kbin.social -5 points 11 months ago* (last edited 11 months ago) (1 children)

Spending money on advertisements without an actual PR team is a red flag to me.

[–] BolexForSoup@kbin.social 6 points 11 months ago* (last edited 11 months ago) (2 children)

Most studios do not have a dedicated PR team. That’s a larger developer/publisher luxury. Often they just hack away at it together as a group or maybe if they’re lucky have one dedicated “social media manager“ who functions for basically anything remotely related to PR and marketing.

[–] Neato@kbin.social 1 points 11 months ago (1 children)

They could contract PR out to a firm or team on a part-time basis. They absolutely need someone in PR and marketing. They released a trailer on the fucking Game Awards and the single thing they are most known for is lying to players about their product.

[–] BolexForSoup@kbin.social 1 points 11 months ago

I’m talking about developers writ large, but sure I would expect more from hello games at this point.

[–] verysoft@kbin.social 1 points 11 months ago

Most studios do not spend large amounts of money to appear on advertising shows either and with Hello Games' history they should defo have a qualified PR manager or at least some serious consultation about it.