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YouTube's ‘War’ on Adblockers Shows How Google Controls the Internet (www.404media.co)

submitted 1 year ago by Bishma@discuss.tchncs.de to c/technology@lemmy.world

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Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

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[–] Turun@feddit.de 5 points 1 year ago

It's still just as expensive, you're just adding administrative overhead.

You'd also spread the cost to more people, true, but who would operate a server for free (based on donations, but if it's federated why should I pay for that one server?). Also, do you trust all those people to keep operating the storage for years to come? Or are you done with losing access to videos, because someone lost interest in running their instance?

Storage and bandwidth costs for video on demand are so incredibly high, I don't think we'll get a federated alternative to YouTube any time soon.