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Democratic and Republican presidential campaigns use fundamentally different moral rhetoric, study finds (phys.org)

submitted 1 year ago by realitista@lemmy.world to c/usa@lemmy.ml

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[–] Spacebar@lemmy.world 0 points 1 year ago (1 children)

Care and Fairness vs Sanctity, Authority and Loyalty.

Guess which appeals to which party.

Now guess which type of person prefers which rhetoric.

[–] cnx 1 points 1 year ago

guess which type of person prefers which rhetoric

The answer would surprise you, see The Righteous Mind for elaborations, but TL;DR while the US Republicans succeed at capturing morally more diverse population, especially (and ironically) the rural and working-class, the US Democrats still fail to cater to or even acknowledge foundations other than care, liberty and fairness.